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February 17, 2019
What does it mean to be strategic in your role as a manager, to be a strategic thinker ? We go over some discussions from workshops we run for our clients in the context of Growth and Salesforce CRM. This 5 minute clip discusses vision, drawing up the big picture, making decisions for future and leadership.
August 28, 2017
In our Strategy Series for the Growth Businesses, we go over four questions you could use for assessing your organization's strengths. The analysis helps you assess which of an organization's strengths could provide a sustained competitive advantage and could be the basis of the organization's strategy.
February 6, 2017
Balanced Scorecard is a strategy tool for describing and managing strategy, in the knowledge economy. It transforms intangible assets into tangible customer and financial outcomes.
February 6, 2017
Your customers have choices not just from your competitors. Analyze the forces that influence your industry’s attractiveness for you and project how CRM investments can help shape it.
February 6, 2017
Align your CRM initiative to the context of the organization's mission, purpose, what it does and how it strives to be unique in the eyes of its customers.
February 6, 2017
The internal analysis assesses your ability to perform well in response to business challenges. This points to your strengths and weaknesses as an organization. We were […]
February 5, 2017
Your CRM project is conceptualized in the context of your organization’s customer strategy. It is important for the implementers to grasp and fully appreciate this context