October 18, 2023
info channels

Information Channels To Leverage For Building Relationships With Your Customers

In this article, I will discuss the channels for distribution that a company may be operating through, to reach its end consumers.
October 13, 2023

The Be-Know-Do Framework for Leadership

In this article, we talk about how the Be-Know-Do leadership framework helps us structure what we write and talk about in our blogs and videos.
October 11, 2023
project themes

4 Most Common Salesforce Project Implementation Themes For Varasi

In this article, I go over the patterns and themes of our Salesforce Implementation projects and customer conversations around new projects
October 6, 2023

The Varasi Difference: Competencies That Define Us

In this article, I wanted to go over what we think of as the Varasi differentiators and the competencies that we think earn us the high CSAT scores from our customers. 
October 4, 2023
law firm crm

CRM for Professional Services – Analyze The Buying Process

In this article, using the purchase of Legal Services by corporate customers as the backdrop, we go over the buying criteria that go into the procurement of Professional Services at an organization.
September 7, 2023

What Does It Mean To Earn Trust And Visibility And Become A “Trusted Advisor” For Your Customers?

In this article, we have unpacked the components of the Trust equation as described in the said book and also added our own opinion to each of David Maister’s trust components.
September 6, 2023
align sales

How To Align Your Sales Strategy To Your Organizational Strategy?

Find answers to 6 key questions that you may have about the process of aligning your sales strategy to your organizational strategy.
August 31, 2023

Managing Salesforce Organizations After A Merger & Acquisition

As part of your corporate strategy, you’re constantly looking to improve the portfolio of products and services that you have; you’re looking to expand into new […]
August 30, 2023
mental models

Understanding Complex Systems through Mental Models: What It Takes

Here's an overview of how mental models help you understand complex business systems and how you can leverage them for business understanding.
August 16, 2023

Varasi Value 3 – Leaders at all levels who ‘Know, Do, Be’

Here's the last of three core values that we, at Varasi, strongly abide by. Read on to understand our leadership approach!
August 8, 2023

Varasi Value 2 – Growth That Makes Us Stronger

Here's the second of three core values that we, at Varasi, strongly abide by. Read on to understand our value for growth!
August 2, 2023

Varasi Value 1 – The Pursuit Of Mastery

Here's the first of three core values that we, at Varasi, strongly abide by. Read on to understand our pursuit of mastery!
July 27, 2023
sales productivity metrics

3 Key Metrics For Tracking Sales Productivity (With Tips To Improve)

Let's unpack the key sales productivity metrics that you can track namely sales capacity, profit per sales, sales capacity.
October 11, 2020
sales and sales strategy

6 Dimensions of Sales & Sales Strategy – Varasi Framework

Here's a framework of all the levers that must be evaluated to understand the needs for Sales Growth and how Salesforce CRM can be the engine to power it.