Identifying and acting on the most promising leads is the context for Scoring and Grading. As a marketer, you want to provide your sales teams with the most promising leads to follow up on. We go over some questions we have our clients think through for designing the scoring and grading criteria. This is an excerpt on Scoring and Grading from our Pardot Requirements Workshops.
Using the Playing to Win strategy framework to communicate Varasi's strategy on one page.
We are a consultancy. Our mission is to help our clients build stronger customer relationships. It is our belief that long term customer relationships is the single greatest strength that winning companies have; their products & services are shaped by the insights into customer needs that come from the close and continuous interaction with customers.
We are aligned to the Customer Success Platform from Salesforce as a key enabler for such customer relationships and for delivering a consistently good customer experience.
What is the relevance of Salesforce CPQ systems for your organization ? Why is it relevant to you as a business leader ?
We present the business framework we use to discuss CPQ in our workshops. We discuss the implications of growth - the opportunities and challenges that growth presents and relevance of CPQ in this context.