- Stronger Customer Relationships
- +1-949-878-7411
- ramana@varasi.com
February 21, 2023
Salesforce is a great platform to manage your customer relationships. It provides a lot of data and tools to get a 360° view of your customer. […]
January 19, 2021
The case for planning, managing and growing your Strategic Accounts differently, is well established. You need to understand, manage and sell to your strategic accounts differently than […]
December 5, 2018
Identifying and acting on the most promising leads is the context for Scoring and Grading. As a marketer, you want to provide your sales teams with the most promising leads to follow up on. We go over some questions we have our clients think through for designing the scoring and grading criteria. This is an excerpt on Scoring and Grading from our Pardot Requirements Workshops.
November 7, 2018
Using the Playing to Win strategy framework to communicate Varasi's strategy on one page.
We are a consultancy. Our mission is to help our clients build stronger customer relationships. It is our belief that long term customer relationships is the single greatest strength that winning companies have; their products & services are shaped by the insights into customer needs that come from the close and continuous interaction with customers.
We are aligned to the Customer Success Platform from Salesforce as a key enabler for such customer relationships and for delivering a consistently good customer experience.
November 7, 2018
We go over our offers for Salesforce customers - Salesforce for Growth Businesses, Salesforce for Subscription Businesses, Salesforce CPQ Implementations, Salesforce for Nonprofits.
July 26, 2018
What is the relevance of Salesforce CPQ systems for your organization ? Why is it relevant to you as a business leader ?
We present the business framework we use to discuss CPQ in our workshops. We discuss the implications of growth - the opportunities and challenges that growth presents and relevance of CPQ in this context.
February 23, 2018
Salesforce Communities are driving Customer, Partners and Employee collaborations with rich Lightning technology and social interface. You may be familiar with the well known Napili template […]
January 31, 2018
Salesforce has a multi-tenant architecture and it identifies every record uniquely across all customers by assigning a unique Record ID to each record. As a Salesforce […]
February 6, 2017
In this article, we share a simple artifact from one of our client engagements that captures various stakeholder groups and what each one valued in a […]
February 6, 2017
The internal analysis assesses your ability to perform well in response to business challenges. This points to your strengths and weaknesses as an organization. We were […]