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Pardot Scoring & Grading
Identifying and acting on the most promising leads is the context for Scoring and Grading.
As a marketer, you want to provide your sales teams with the most promising leads to follow up on. We go over some questions we have our clients think through for designing the scoring and grading criteria.
This is an excerpt on Scoring and Grading from our Pardot Requirements Workshops.
Ramana Metlapalli
Ramana is a Managing Principal at Varasi. Ramana is a lifelong learner and eternally curious about what goes into making some individuals and organizations, high performance ones. He writes about Business Analysis, Salesforce best practices and the world of Consulting.
