The skill of the digitally successful lies in reimagining a customer’s journey and combining powerful digital capabilities to make it a reality.
An Uber that combines cloud computing, GPS, mapping software, internet payment systems creates a platform that reimagines the taxi industry and pioneers an entire pattern of business models.
Imagining how digitization can allow you to create new customer experiences and journeys takes practice. Ask what-if, see how technology makes it possible, prototype and test !