Business Model Canvas – 1 of 3

Introduction to Business Model Canvas

In this video, we walk you through the Business Model Canvas, a powerful framework we have been using for business analysis in our client engagements. The framework is championed in the book 'Business Model Generation' written by Alexander Osterwalder and Yves Pigneur.

The framework is a useful guideline to getting your arms around understanding a business as well envision improvements. At the heart of it, the canvas describes how an organization creates, delivers and captures value.