February 22, 2023
crm for online platforms

How To Find The Right CRM For Your Online Platform?

Looking for a CRM for your online platform? Here's a quick guide to help you make the right choice.
December 5, 2018

Pardot Scoring & Grading

Identifying and acting on the most promising leads is the context for Scoring and Grading. As a marketer, you want to provide your sales teams with the most promising leads to follow up on. We go over some questions we have our clients think through for designing the scoring and grading criteria. This is an excerpt on Scoring and Grading from our Pardot Requirements Workshops.