February 6, 2017

Analyze your Industry to Assess Full Impact of CRM Investments

Your customers have choices not just from your competitors. Analyze the forces that influence your industry’s attractiveness for you and project how CRM investments can help shape it.
February 5, 2017

Analyzing the Business Environment to Understand Strategic Context

Study the environment of the organization to understand and determine the customer strategy to pursue. Each organization operates within an operating environment and a more remote […]