Salesforce for Subscription Business

‘Born in the cloud’ and traditional businesses across industries are both taking to subscription business models and making the shift from a pay-per-product to a subscription based model. The demand generation and customer acquisition methods, customer success and growth processes of subscription businesses and product purchases evolving from buying to subscribing, require their Salesforce systems to be adapted for their needs.

The onboarding, adoption, predicting and pro-actively acting on churn, renewals, add-ons, downgrades, co-terminations, pro-rating, cancellations, free trials are all processes relevant to the subscription businesses that will need Salesforce to be configured and customized accordingly. We have come across these scenarios across our engagements and bring this experience to our client projects.

The onboarding, adoption, predicting and pro-actively acting on churn, renewals, add-ons, downgrades, co-terminations, pro-rating, cancellations, free trials are all processes relevant to the subscription businesses that will need Salesforce to be configured and customized accordingly. We have come across these scenarios across our engagements and bring this experience to our client projects.

Having worked with marquee software giants as well as startups in Silicon Valley over the years, Varasi consultants are well versed in the intricacies of subscription processes, metrics for tracking the health of such businesses, the emphasis on customer engagement and life time value, cost of acquiring new customers and how the sales and marketing, customer service functions are organized around the customer. We bring this depth of understanding to our Salesforce engagements with the subscription businesses across industries.