If your business is built on the franchise model for expansion, how quickly and smoothly you onboard and train new franchisees is a key factor for growth. Onboarding new franchisees in most organizations involves a number of departments working together – Franchise Development Teams, Operations, Legal, Finance, Technical and Training teams. Other teams may be involved for cases of franchises in new countries that you are expanding into.
The workflow that a new franchisee goes through lends well as a candidate for enablement on the Salesforce platform.
A typical workflow you may have in place for a new franchisee may include steps along the lines of:
Manage the prospective franchisees as leads from the time they fill in their applications to when the franchisee agreements are in place. Managing the leads ensure you are following up with inquiries diligently and proactively managing their applications. If you use a robust CRM system like Saleforce for the onboarding process, you find patterns over time and identify success factors for a successful onboarding process. Intelligence on what early stage activities ensure that a new franchisee breaks-even sooner is invaluable for you.