September 22, 2016

Strategic Planning Considerations

We have been working with a non profit organization on their strategic planning. Thought this subset from the list of considerations /guidelines we came up with, […]
August 6, 2016

The impact of CRM strategy workshops

For all clients, whether kicking off a CRM initiative for the first time, or for those recalibrating their current initiatives, we advise a 1-2 day planning […]
August 5, 2016

Salesforce User Training around a ‘Day in the Life of’ the user

We base the curriculum for our Salesforce User Training sessions for clients, on key scenarios that make up a ‘day in the life of’ a user. We […]
July 31, 2016

Price vs Value

Saw this quote by Buffet while reading on the topic of Value. “Price is what you pay, value is what you get”. Value is thus the […]
February 24, 2016

What it means to have a Digital Strategy

The ‘born digital’ companies, have a digital strategy pretty much the equivalent of their business strategy. On the other hand, the traditional company needs to make […]
February 20, 2016

Digital Strategy – analyzing CRM capabilities

A significant part of your digital strategy is about determining where to shift your CRM focus to. When analyzing your company’s customers and their behaviors, ask the […]
February 17, 2016

Organizational Change Management for Salesforce Rollouts

No matter the size of the organization that you are deploying the Salesforce system for, develop an Organizational Change Management Plan as part of your Salesforce […]
February 11, 2016

Design Thinking for Digital Strategy

Digital Strategy is an area that lends itself well to applying design thinking process and techniques to. In coming up with strategies for your digital businesses, […]
February 9, 2016

Business Model design is guided by value to customer

With a business model, you describe the rationale for how your organization creates and delivers value to customers; and how in turn it captures value for itself. […]
February 8, 2016

Gang of Four

Eric Schmitt called them the Gang of Four – Four companies that define a new era for business excellence – Amazon, Apple, Facebook and Google. They […]