Insights

April 24, 2017

Beyond Users and Choosers – Sources for Salesforce CRM Requirements

The users and choosers of the system are the first source of requirements for Salesforce CRM implementations. The article discusses 5 additional categories of sources.
April 17, 2017

Salesforce Trailhead – An Example of the Salesforce “System of Innovation”

Salesforce frequently gets ranked as one of the most innovative companies in the world. It is natural to focus on the wonderful platform and products Salesforce […]
April 10, 2017

Look out for Tacit Assumptions when gathering CRM Requirements – ‘I thought it was obvious’ !

If you hear users say ‘I thought it was obvious’ , that is tacit assumptions and knowledge in play ! Using examples from Sales, Services systems and even Tennis, we explain tacit knowledge.
April 3, 2017

Personas for better user needs -“Would this make sense to Gus ?”

Personas help differentiate similar roles and identify nuances you need to build in to the CRM system to address varied user needs. We discuss examples of persons for sales and service systems.
March 27, 2017

10 Tips for Running Requirements Workshops for your CRM Projects

Tips for requirements workshops for your Salesforce CRM system. The tips span planning, facilitating and following up after your workshops
March 20, 2017

Getting Ready for AI

A successful AI initiative needs a prioritized roadmap, trustworthy data and a commitment to the iterative process. Get ready for Smarter Customer Relationships with AI.
March 13, 2017

Planning Stakeholder Communication

Analyze the significant stakeholders for your CRM project and manage the activity levels with them. Maintain a plan showing the communication format and frequency with each one of them
March 6, 2017

Smarter Customer Relationships with AI

AI is more than prediction and can be leveraged today for building Stronger and Smarter Customer Relationships.Salesforce is leading the pack in bringing AI into Enterprise Software.
February 27, 2017

Evaluating Portfolio of CRM Initiatives

A powerful visual tool to organize and evaluate a large number of initiatives is a simple 2 x 2 grid. It guides you in prioritizing your initiatives.